I'm a User Experience Designer with over 6 years of professional experience. I'm passionate about designing solutions that reconcile user needs, business objectives and capabilities of technology. I'm an expert on user research, rapid-prototyping, wireframes, search engine, and project management. My experience spans across technology media, Saas, advertising technology, financial services, and education, and includes client-facing work with executive level clients.
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Sr. Product Designer
Oath and Yahoo! View, Sunnyvale CA | video on demand service
/ August 2017 - Present /
UX Interaction Designer
TechBeacon.com and Hewlett-Packard Enterprise, Sunnyvale CA | enterprise software and SaaS
/ February 2016 - August 2017 /
As the design lead at HPE’s TeachBeacon.com, a tech media for dev and tech professionals, I lead the UX practice and guide developers to faithfully implement design details.
Prioritize stories in product roadmaps. Define design vision and product strategy for features and core pages that generate 300,000 daily unique visitors. Lead and introduce a structured design sprint process in product development resulting in faster iterations and more efficient team collaborations.
Develop an online pattern library with atomic design principles resulting in increased consistency across design and development.
Identify workflow improvement and design opportunities. Whiteboard and brainstorm concepts with stakeholders. Create digital wireframes and visual designs. Validate designs with users. Monitor and measure adoption via A/B testing and heat maps.
User Experience Interaction Designer
Tremor Video, Boston MA | an online video advertising platform
/ May 2014 - January 2016 /
As a UX Interaction Designer at Tremor Video, I gained a deep understanding of ad transactional workflows. I strived to create delightful and intuitive user experience while balancing business needs.
Identified and analyzed user needs and business challenges throughout the incredibly complex digital advertising workflows. Presented findings and proposed workflow solutions to users, stakeholders, and product owners.
Designed clean, professional and consistent interfaces that cater to the aesthetic expectations of advertisers. Conducted fast design iterations based on user feedback and technical constraints.
Major Project - Demand Side Platform (DSP)
- Consolidated guaranteed buy and programmatic buy into an industry-lead self-service demand side platform (DSP) with $100 million in projected annual revenue.
- Created interface designs for every page of the platform including dashboards, data visualization, report builder, campaign creations and list pages.
Sapient Corporation, Boston MA | a tech consulting firm in the financial industry
/ March 2012 - May 2014 /
As an Information Architect Consultant, I was in charge of delivering designs and products that create business values to clients.
Qualitative and Quantitative Research
Excelled at a variety of user experience methods including interviews, surveys, card sorting, usability testing, and personas. Measured metrics via Google Analytics, A/B testing, heat maps and email marketing campaigns.
Precisely defined product features with a strong focus on workflow efficiencies and maintenance cost reduction. Established project plans with key milestones. Designed and measured deployment.
Presented to clients’ CTOs and senior executives on a weekly basis.
- Enterprise meeting management system for desktop and tablet that provides an efficient way for scheduling, searching and analyzing meeting.
- Trading desktop application for a major financial service company with $700 billion under management to place, track, and fulfill trading orders.
Information Architect, User Experience
Discovery Communications, Silver Spring, MD | an online educational content provider
/ June 2011 - March 2012 /
As an Information Architect, I was responsible for designing Discovery Education's online streaming products and optimizing its search engine functions.
Master of Science in Information Management, now known as Human-Computer Interaction
University of Maryland, College Park, MD
Bachelor of Arts in Economics
University of Maryland, College Park, MD