Hello, I'm Julia Wang, a Product Designer,
communicator and reader based in Mountain View, California.

Hire me to:

Understand your business needs

The key starting point of my process is to identify the problem that we're trying to solve. I spend time in learning the business needs, working with stakeholders and talking to users before creating any sketches.

Research your users

I'm a big believer in quantitative and qualitative research. I conduct research like contextual interviews, card sorting, and surveys to get a better understanding of the users. I also design personas and user journeys to uncover users' mindsets.

Lead design thinking workshops

Inspired by Google design sprint, I lead a structured brainstorm process that brings stakeholders together to solve the same problems. It effectively increases collaborations among teams.

Create mockups and prototypes

From paper sketches, whiteboards, to digital wireframes, I create mockups to visually communicate abstract concepts and generate feedback from users and team members. My coding knowledge gives me the ability to prototype quickly.

Tell a story

A good Product Designer must be able to articulate her/his rationales and communicate effectively. I started my career as a consultant, which gave me years of experiences in presenting, communicating and setting up expectations with C-level executives.

Measure the success

Product design is an iterative process. I use tools like Google Analytics, A/B testing, heatmaps, usability tests, and surveys to measure the success. I ensure the feedback is incorporated in the next design.

Resume

I'm a User Experience Designer with over 6 years of professional experience. I'm passionate about designing solutions that reconcile user needs, business objectives and capabilities of technology. I'm an expert on user research, rapid-prototyping, wireframes, search engine, and project management. My experience spans across technology media, Saas, advertising technology, financial services, and education, and includes client-facing work with executive level clients.

LinkedIn Profile | Download Resume

EXPERIENCE

UX Interaction Designer

TechBeacon.com and Hewlett-Packard Enterprise, Sunnyvale CA | enterprise software and SaaS
/ February 2016 - Present /

As the design lead at at HPE’s TeachBeacon.com, a tech media for dev and tech professionals, I lead the UX practice and guide developers to faithfully implement design details.

Leadership
Prioritize stories in product roadmaps. Define design vision and product strategy for features and core pages that generate 300,000 daily unique visitors. Lead and introduce a structured design sprint process in product development resulting in faster iterations and more efficient team collaborations.

Process Improvement
Develop an online pattern library with atomic design principles resulting in increased consistency across design and development.

Full-stack Design
Identify workflow improvement and design opportunities. Whiteboard and brainstorm concepts with stakeholders. Create digital wireframes and visual designs. Validate designs with users. Monitor and measure adoption via A/B testing and heat maps.

 

User Experience Interaction Designer

Tremor Video, Boston MA | an online video advertising platform
/ May 2014 - January 2016 /

As a UX Interaction Designer at Tremor Video, I gained a deep understanding of ad transactional workflows. I strived to create delightful and intuitive user experience while balancing business needs.

Business Analysis
Identified and analyzed user needs and business challenges throughout the incredibly complex digital advertising workflows. Presented findings and proposed workflow solutions to users, stakeholders, and product owners.

Interaction Design
Designed clean, professional and consistent interfaces that cater to the aesthetic expectations of advertisers. Conducted fast design iterations based on user feedback and technical constraints.

Major Project - Demand Side Platform (DSP)

  • Consolidated guaranteed buy and programmatic buy into an industry-lead self-service demand side platform (DSP) with $100 million in projected annual revenue.
  • Created interface designs for every page of the platform including dashboards, data visualization, report builder, campaign creations and list pages.

 

Information Architect

Sapient Corporation, Boston MA | a tech consulting firm in the financial industry
/ March 2012 - May 2014 /

As an Information Architect Consultant, I was in charge of delivering designs and products that create business values to clients.

Qualitative and Quantitative Research
Excelled at a variety of user experience methods including interviews, surveys, card sorting, usability testing, and personas. Measured metrics via Google Analytics, A/B testing, heat maps and email marketing campaigns.

Product Definition
Precisely defined product features with a strong focus on workflow efficiencies and maintenance cost reduction. Established project plans with key milestones. Designed and measured deployment.

Client-facing Skill
Presented to clients’ CTOs and senior executives on a weekly basis.

Major Projects

  • Enterprise meeting management system for desktop and tablet that provides an efficient way for scheduling, searching and analyzing meeting.
  • Trading desktop application for a major financial service company with $700 billion under management to place, track, and fulfill trading orders.

 

Information Architect, User Experience

Discovery Communications, Silver Spring, MD | an online educational content provider
/ June 2011 - March 2012 /

As an Information Architect, I was responsible for designing Discovery Education's online streaming products and optimizing its search engine functions.

 

SKILLS

Information Design
User Research
Rapid Prototyping
Clickable Wireframes
Information Architect
Usability Testing
Application
Adobe Illustrator
Adobe Photoshop
Adobe XD
Axure
Balsamiq
Languages
HTML/CSS
JavaScript
SQL
Java

 

EDUCATION

Master of Science in Information Management, now known as Human-Computer Interaction
University of Maryland, College Park, MD
December 2011
3.9 GPA

Bachelor of Arts in Economics
University of Maryland, College Park, MD
December 2008

Portfolio

Clients

Contact Me