Product Designer
I help teams find the problem
behind the problem.
Research, strategy, design, and execution — turning ambiguity into products people actually use.
Designed by me.
Built with Claude Code, Next.js, and Vercel.
Previously at
Selected Work
Rethinking Infrastructure Efficiency
Three siloed infrastructure tools, one original brief: unify them. Research revealed a different problem — relevance, not fragmentation. I reframed the strategy around personalization, creating a modular efficiency platform with contextual AI workflows for 3,400 engineers. Shipped H1 2026.
Rebuilding Trust in Infrastructure Capacity
When 80% of demand management still happened in spreadsheets, the problem wasn't the data — it was that engineers couldn't trust it. A research-driven redesign of how Meta's capacity planning platform communicates data quality.
Creating a Social Phenomenon in HealthTech
A consumer prenatal genetics product that had to communicate inherent uncertainty honestly — designing trait results as visual predictions rather than certainties, preventing misinterpretation of probabilistic health data.
Dispensary Admin Platform
Cannabis dispensary operators couldn't find what they needed in the platform they ran their business on. A research-driven IA redesign — grounded in card sorting, stakeholder workshops, and field research at real dispensaries — restructured how operators navigate a feature-rich B2B platform serving stores from solo owners to 20-location chains.
Unifying the Ad-Buying Experience
Tremor Video's demand-side platform had grown across multiple consoles, creating friction for advertisers planning, buying, and optimizing video campaigns. I drove a research-driven redesign that unified the tools into a single DSP supporting the full range of buying methods — insertion orders, programmatic, and private marketplace deals.
Background
I'm a product designer who helps teams find the problem behind the problem.
The stated problem is often a symptom of something deeper. A brief to consolidate three infrastructure tools became a personalization challenge. A data quality initiative became a trust problem. I've found that getting the reframe right is often the most important thing a designer can do.
More about me →